Media Buyer (Paid Ads) | Remote | US Time zone

  • Pākpattan, Pakistan
  • Full-Time
  • Remote
  • -

Job Description:

Job Title: Media Buyer

Location: Remote (Worldwide)

Job Type: Full-Time

Working Hours: MST (Mountain Standard Time)

Job Overview

We are looking for a results-driven Media Buyer to manage paid advertising campaigns across our client portfolio. This is a performance-focused role — you plan, launch, optimize, and report on paid campaigns across Meta and Google Ads, and you are held accountable to measurable client outcomes.

Key Responsibilities

Campaign Planning & Launch

* Plan and launch paid campaigns across Meta Ads and Google Ads for assigned client accounts

* Build campaign architecture: structure, targeting, audience segmentation, bidding strategy, and creative briefs

* Set up and validate conversion tracking and attribution (GA4, Meta Pixel, GTM, UTMs) before every launch

* Define campaign KPIs upfront and confirm measurement framework with account managers

Performance Management & Optimization

* Monitor campaign performance daily and optimize toward agreed KPIs: CPL, CPA, ROAS, conversion volume

* Diagnose performance drops quickly — isolate root causes and apply targeted fixes

* Manage budgets proactively: pace correctly, reallocate based on performance, flag overspend risks early

* Run ongoing A/B tests on creative, copy, audiences, and landing pages — document and apply learnings

Reporting & Communication

* Deliver clear, accurate performance reports on an agreed cadence — results-first with context and next steps

* Translate campaign data into plain-language client updates via the account management team

* Maintain accurate documentation of campaign changes, test results, and optimization decisions

* Identify and communicate risks before they impact client outcomes — proactively

Requirements

* 3+ years managing paid media campaigns for client accounts (agency experience strongly preferred)

* Experience managing monthly ad budgets of $5,000+ per client account

* Proficiency with Meta Ads Manager and Google Ads at a professional level

* Proficiency with Looker Studio or equivalent for client-facing reporting dashboards

* Working knowledge of landing page optimization and CRO principles

* Availability to work full-time in MST hours

Nice to Have

* Experience with TikTok Ads, LinkedIn Ads, or programmatic platforms

* Background diagnosing and turning around underperforming ad accounts

* Strong written English for internal documentation and campaign notes

Additional Information

* Remote role – open worldwide

* Full-time position (no freelance)

* Competitive salary based on experience

* Immediate start